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Branding Power Many start-ups and ventures begin with the same vision: the desire to create a meaningful brand that provides a level of comfort with existing patrons and has the power to attract new customers. For those that are successful, a brand can evolve into a...
Dealing with No, Getting to Yes Few words in the English language express finality like “no.” Yet, if you intend to chase your dreams, live the life an entrepreneur, and get your business idea funded, it is likely a response you will hear more than a few times. In our...
Identifying and Responding to Business Risks One of the more challenging components of a business plan is creating the section focused on risk factors. This segment generates the most questions from plan authors, creates more uncertainty, and is the one that tends to...
A Plan that Works and Evolves With You Similar to how your personal resume reflects your professional evolution, your business plan should serve as your organization’s resume. It should capture your latest ideas and forecasts, while expressing why your organization...
How Financial Markets Impact Your Small Business We see it nearly every day in the financial press and on the financial news channels, the U.S. economy seems stuck in neutral. The credit crisis of 2008/2009 and the subsequent Great Recession disrupted capital flows so...
